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My YouTube channel might be my baby but this is my dream. This is the clothing brand I am working on and I intend to work on this until the die I cease to exist. It is the physical embodiment of my dedication to creativity and movement.
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→ Check out the website: http://club222.co/
→ Watch the BTS series “Funding The Dream” here: https://www.youtube.com/@mapal
This page will be updated as we (really just myself but I like to say we because I want you to feel included) create more content for the brand – and releasing products. For now I will stick to some written updates and random little glimpses.
→ The current priority is finishing the “core collection”, which consists of a few athletic pieces (shorts, half tights, and muscle tank), a core tee (which is so sexy), and a graphic tee. It’s a pretty big first collection but I wanted to include all these items as they will set the foundation. It was important for me to create something for both sides of the brand. The Artist & The Athlete.
→ A sub-point to that is getting everything ready on the “admin” side, which has mainly been scouring through Shopify to get the website and the newsletter ready. Ideally I want to start sending updates before the launch to drive awareness + it’ll make it so much easier if all I need once samples are approved is product shoots / campaigns.
I want to make it a point of emphasise to share and document as much as possible. Not only because I think it’s a great way to create a bond between you and I but also because this will be so cool to look at in 10 years.
Initial sketches + notes for the athletic side of the Core Collection
Moodboard
Password video background
Corner logo graphic for the BTS series on YouTube
First sample of the muscle tank + some pieces of paper with branding to test sixin
The shorts (which have a belt loop for sauce) and some very bootleg tests of what the hangtags might look like
The first half tight sample. It’s not perfect but it’s crazy to finally have something tangible